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Driving Competitiveness – Delivering Growth Conference

Sorcha Cusack

The Driving Competitiveness – Delivering Growth Conference was the brainchild of Enterprise Ireland, in collaboration with several of the world’s leading businesses.  They gathered together in Dublin Castle on the 29th of May to share experiences of how best to run a company in the competitive global market of today.

Throughout the conference, emphasis was placed not only on the necessity for continuous improvement in business and exceeding consumer needs, but also on fostering an innovative marketing environment.  Respect for both consumers and other businesses also emerged as a fundamental element for company success, as outlined by Carl Klemm, President of the Board, Toyota Motor Manufacturing Poland, in his speech at the conference.

Participating companies which gave presentations at the conference on various profitable strategies they had implemented included Toyota, Iarnród Éireann, Volvo, Diageo, Kerry Foods, Glanbia.  The event’s scope ensured that delegates got a comprehensive overview of how to cope in a competitive climate, whether their company is big or small, international or local.

The conference was opened by the Minister for Agriculture, Food and Marine, Simon Coveney, who stressed the importance of a competitive market within Europe and beyond, stating that co-operation between businesses, regardless of size or nature, was key to securing sales.  He also praised the event, stating that events such as the Driving Competitiveness – Delivering Growth Conference, were one of many building blocks needed for sustaining and promoting the growth of jobs.

Enterprise Ireland also used this conference as a forum for releasing their comparative report on the competitiveness of Irish businesses as measured against their European counterparts.  The report outlines areas of improvement in Ireland such as engineering, packaging, food additives, recycling and insulation, and demonstrated that continuing to act on these sectors will lead to a high level of performance for Irish businesses which in turn will allow them to be considered as genuine competition in a global market.

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